Florida-Licensed CPA Firm · Pensacola, Florida· Serving the Gulf Coast & Wiregrass

About Dansby CFO+

CPA-led financial leadership with practical operating experience.

A principal-led firm built for business owners and healthcare practice leaders who need direct access, reliable information, and practical support before important decisions.

Pensacola, Florida | Gulf Coast | Wiregrass | Select Remote Engagements


The Firm

Built for owners who need more than a once-a-year CPA relationship.

Dansby CFO+ provides fractional CFO advisory, accounting support, and tax preparation through one coordinated relationship.

The firm is led by Justin Dansby, CPA, whose experience spans public accounting, healthcare finance, business operations, financial systems, and executive decision support.

That combination matters because owners rarely experience financial issues in isolation. Cash flow, accounting quality, tax obligations, operating performance, ownership decisions, and growth are connected—and the advisory relationship should be able to see the full picture.


How the Firm Works

Direct, disciplined, and intentionally scoped.

Principal-Led

Direct access to the CPA responsible for understanding the business and guiding the relationship.

Owner-Focused

Reporting and advice are organized around ownership priorities, not simply accounting outputs.

Defined Accountability

Clear responsibilities, reporting cadence, follow-up, and scope from the beginning of the engagement.

Practical Perspective

Advice considers financial reporting, operations, cash, tax, systems, and the realities of implementation.


Justin Dansby, CPA

Accounting discipline. CFO perspective. Operating judgment.

Justin Dansby, CPA, founder of Dansby CFO+

Justin’s background includes public accounting and audit, healthcare finance leadership, and service as CEO of a multi-provider healthcare practice. His work has included monthly reporting, cash-flow planning, budgeting, KPI development, compensation design, acquisitions and integrations, internal controls, and coordination with banks, tax advisers, auditors, and legal counsel.

Dansby CFO+ was created to give owners access to that broader perspective without adding a full-time finance executive or managing separate relationships for advisory, accounting, and tax.

Florida-licensed CPA firm
Fractional CFO leadership
Healthcare finance experience
Small business advisory

Confidential Conversation

See whether the relationship fits the business.

Start with the current financial structure, the decisions ahead, and the level of support ownership needs.

Start a Confidential Conversation