Questions & Answers
Fractional CFO and CPA advisory, in plain terms.
Straightforward answers about what a fractional CFO does, who Dansby CFO+ serves, and how the relationship works.
Fractional CFO Basics
Understanding the role.
What is a fractional CFO?
A fractional CFO is an experienced financial executive who works with a business on an ongoing, part-time basis rather than as a full-time hire. For an owner, it means CFO-level financial leadership—reporting, cash-flow visibility, and decision support—without the cost of a full-time executive. Dansby CFO+ provides this as a CPA-led advisory relationship.
How is a fractional CFO different from a CPA or a bookkeeper?
A bookkeeper records transactions and a CPA typically prepares taxes and financial statements—both answer what happened. A fractional CFO focuses on what to do next: interpreting the numbers, improving reporting, planning cash flow, and supporting owner decisions. Dansby CFO+ combines CPA judgment with CFO-level advisory in one relationship.
How is a fractional CFO different from an outsourced controller?
A controller manages accounting accuracy and the monthly close. A CFO works a level up—financial leadership, cash and profitability, and decisions about growth, financing, and ownership. Dansby CFO+ can oversee accounting quality while also providing that senior financial perspective.
When should a business consider a fractional CFO?
Common signals include unreliable or late financial reporting, uncertainty about cash flow, lender or partner reporting requirements, growth or transition, distribution or partner-compensation complexity, or having accounting staff but no senior financial leadership. If decisions are being made without a clear financial picture, it is usually time to consider one.
Who Dansby CFO+ Serves
The right fit.
Who does Dansby CFO+ work with?
Established, owner-operated businesses—often roughly $2 million to $30 million in revenue—and healthcare practices. The common thread is a business that needs CFO-level financial leadership and clearer reporting, but not a full-time executive.
Do you work with healthcare practices?
Yes. Healthcare is a primary focus, including multi-provider and multi-location practices, physician-owned groups, dental groups, veterinary hospitals, and specialty practices. Typical work includes provider profitability, partner compensation and economics, revenue-cycle visibility, multi-entity reporting, and practice transactions.
What areas does Dansby CFO+ serve?
Dansby CFO+ is based in Pensacola, Florida and serves the Gulf Coast and Wiregrass region across Florida and Alabama, with select remote engagements where appropriate.
Services & How It Works
Scope and starting point.
What services does Dansby CFO+ provide?
Fractional CFO advisory is the core relationship, supported by accounting oversight, monthly close support, financial reporting and KPIs, cash-flow planning and forecasting, internal controls, accounting cleanup, and tax planning and preparation when it supports the advisory relationship.
Does Dansby CFO+ handle tax?
Yes. Tax planning and preparation are available, but as part of the advisory relationship rather than the starting point. The goal is coordinated financial leadership, with tax handled in the context of the full picture rather than in isolation.
Is Dansby CFO+ a licensed CPA firm?
Yes. Dansby CFO Plus, PLLC (doing business as Dansby CFO+) is a Florida-licensed certified public accounting firm, led by Justin Dansby, CPA.
How do engagements start?
With a confidential conversation about the current financial structure, the decisions ahead, and the level of support ownership needs. From there, scope and reporting cadence are defined before any work begins.
Confidential Conversation
Have a question that isn’t here?
Start with the current financial structure, the decisions ahead, and the level of support ownership needs.
Start a Confidential Conversation