Florida-Licensed CPA Firm · Pensacola, Florida· Serving the Gulf Coast & Wiregrass

Fractional CFO Advisory

Senior financial leadership without adding a full-time executive.

Direct access to CFO-level guidance, disciplined reporting, and practical decision support for established small businesses and healthcare practices.

Owner Decisions | Cash Flow | Reporting | Profitability | Growth

Schedule a CFO Fit Call (opens in a new tab)

No obligation. Talk directly with Justin about your business and see whether there is a fit.

Prefer to write first? Send a confidential inquiry.


The Advisory Relationship

What You Get With a Fractional CFO

The value is not another report. It is access, cadence, accountability, and a clearer view of the business.

01

Strategic decision support

Direct access when decisions involve cash, pricing, financing, staffing, ownership, growth, acquisitions, or business value.

02

Structured quarterly owner reviews

Structured discussion of the financial statements, operating trends, open items, and the decisions ahead — conducted in person or virtually based on the engagement.

03

Monthly management reporting

Reviewed financials, KPI commentary, variance items, and cash flow visibility on a consistent cadence.

04

Weekly oversight

Accountability around close, payroll, AP/AR, approvals, reporting, and the existing accounting team.

05

Financial planning

Budgets, rolling forecasts, working capital visibility, debt planning, and scenario analysis.

06

Integrated accounting and tax support

Reliable information, year-end coordination, and tax preparation connected to the broader advisory relationship.


Where CFO Leadership Matters

Support for the decisions that shape the business.

Cash Flow & Working Capital

Short-term visibility, forecasting, collections, payment timing, debt, and distributions.

Margins & Profitability

Pricing, service-line economics, overhead, customer or payer mix, and cost structure.

Reporting & Accountability

Monthly reporting, KPIs, variance review, ownership follow-up, and management cadence.

Banking & Financing

Lender reporting, covenant visibility, projections, financing support, and capital planning.

Growth & Transactions

Expansion, acquisitions, new entities, transitions, due diligence, and integration planning.

Owner Economics

Compensation, distributions, tax coordination, partner economics, and business value.


Strong Fit

When the business has outgrown basic accounting reports.

Fractional CFO advisory is designed for owners who already have financial activity, obligations, and decisions that require a stronger operating view—but do not need a full-time CFO on payroll.

The relationship works best when leadership values timely information, direct communication, and accountability around the financial function.


Common Questions

Fractional CFO — Common Questions

What does a fractional CFO actually do day to day?

The work centers on decision support and disciplined financial management: reviewing monthly financials and KPIs, maintaining cash-flow visibility, guiding pricing, financing, staffing, and growth decisions, and holding the accounting function accountable on close, reporting, and follow-up—on a consistent cadence rather than only at year-end.

How much does a fractional CFO cost compared to a full-time hire?

A fractional engagement is scoped to the support the business actually needs, so it costs a fraction of a full-time CFO's salary and benefits. Dansby CFO+ defines scope and cadence up front, with pricing discussed in a confidential conversation based on the size and complexity of the business.

Will a fractional CFO replace our bookkeeper or accountant?

No. A fractional CFO works alongside the existing accounting team, providing oversight and senior financial leadership. Dansby CFO+ strengthens the close, reporting, and accountability of your current staff rather than replacing them.

Confidential Conversation

Discuss the decisions behind the numbers.

Start with the business, the pressure points, and the level of financial leadership that would be useful.

Schedule a CFO Fit Call (opens in a new tab)